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5 Secrets to Hacking PR On A Budget

Whether you’re just starting your marketplace or rolling out a new feature, PR can help you connect with your target audience and grow your brand. Large companies often employ a Public Relations Manager to create and execute a detailed PR strategy. For most bootstrapped entrepreneurs, that just isn’t an option.

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Topics: Marketplace, PR, Marketplace Platforms

How Can I Increase Value for my Marketplace?

Many people spend massive amounts of time and money on a constant chase for new clients while not offering a lot once they've converted those prospects. This is an approach that pleases the thrill seekers but doesn't put money in your pockets as efficiently.

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Topics: Marketplace, Start-ups, Marketplace Platforms

Are You Running Out of Content Ideas for Your Marketplace?

How are people finding out about your marketplace? While word-of-mouth still has the greatest affect on people, the internet comes next. Consumers conduct vast amounts of research before making a purchase decision. So how can I benefit from this?

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Topics: Marketplace, Marketing, Content Marketing

Optimize your Marketplace with these 25 Must Features

Have you ever wondered if there is a standard set of guidelines that could pretty much guarantee that your website works in exactly they way that you need it to? A secret list that would ensure that your website performs to its best in terms of driving customers to contact you or make online purchases?

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Topics: Marketplace, Content Marketing

How to Identify Your Target Audience For Your Marketplace

Once you have created your killer marketplace, how can I get people to use it? How do I know who to target or share it with? You can start with your family and friends but that can only get you so far. Check out these four questions you must ask yourself as you look to build your marketplace.

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Topics: Marketplace, Target Audience

How to Build A Subscription Service For Your Marketplace

These days, subscription services seem to be everywhere - often in the places where you would least expect them. Popular peer-to-peer ecommerce site Etsy allows its users to create monthly subscription packages for their customers, offering bundles of items for deep discounts.

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Topics: Marketplace, Marketplace Platforms

Is It Time For Your Marketplace to Hire a Social Media Expert?


Building a marketplace is a never ending passion project, especially trying to get it off the ground. You have engineering, accounts and innovation to constantly think about. While working on the structure of your marketplace you must take social media into consideration well before your launch. 

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Topics: Marketplace, Marketing, Social Media

4 Tips to Get Users on Your Marketplace Platform


The marketplace model has shifted the e-commerce world and it has become easier for your everyday user to buy, rent, or swap items. Whether you are in the sports, tech, or even gaming industry there is a marketplace out there.

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Topics: Marketplace, Marketplace Platforms

5 Ways to Start Content Marketing for Your Marketplace Platform

Content Marketing has gained popularity over the years but what if you don’t have the budget to hire a team? While you can go out and start spending countless dollars for advertisements, what about the low budget items?

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Topics: Marketplace, Marketplace Platforms

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