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How Big Data Analytics Can Help Your Marketplace

Understanding your customers is very difficult, especially if you are unsure of what you are looking it. Are you using the right tools or obtaining the right analytics to create your strategy? In a recent Entrepreneur article, Andrew Medal shares his on big data analytics and how it can help you improve your strategy.

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Topics: Marketplace, Analytics, Big Data

How to Utilize Your Marketplace Analytics

The modern analytics package is quite robust, with more possibilities available than any one company can or should try to utilize at once. Aggregating big data is only the first step of the process. Let's take a look at some of the questions you should ask yourself to optimize your results.

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Topics: Marketplace, Analytics, Big Data

Fundamentals Of An Online Marketplace

Starting an online marketplace sounds exciting, but it can also be difficult, time-consuming, and expensive. Don't forget stressful, complicated, and confusing, too. Fortunately there are options that can make it easier, such as choosing to use a marketplace platform instead of building everything from the ground up.

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Topics: Marketplace, Marketplace Platforms

Understand How to Utilize Content Marketing For Your Marketplace

The growth of content marketing has changed the way businesses connect to it’s consumers and become more personal than ever. With the old ways of pushing content in front of audiences, it has now become more of an educational approach. Consumers are become smarter and information is easier than ever to access. 

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Topics: Marketplace, Marketing, Content Marketing

What are the Pros and Cons of Running a Marketplace vs. Pure Ecommerce Site?

Whether you are looking at marketplace platforms for your business or you want a straight ecommerce operation, there are pros and cons to consider. Naturally, you want to get the best option for your type of business, and you also want to make sure you understand that option well enough and thoroughly enough to use it successfully.

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Topics: Marketplace, Start-ups, eCommerce

Difference Between Ecommerce Models and Marketplaces

In the world of online sales, not all business models are created equally. Two of the most popular across the Internet today are the e-commerce model versus marketplaces. In an e-commerce situation, you have a site like Amazon - a company that purchases products from companies and then sells them directly to users through its website.

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Topics: Marketplace, Start-ups, eCommerce

3 Ecommerce Trends Your Marketplace Should Adapt

The generations being born now and the ones to come will not know a world without the internet. Children are running around with tablets and people are communicating through their watches. It’s safe to say that the internet and technology are not going anywhere anytime soon.

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Topics: Marketplace, eCommerce

The Shift from Traditional Ecommerce to Marketplace Platforms

The ecommerce industry has grown rapidly over the years and many have questioned what’s next? With top industry leaders such as Amazon and Ebay, what benefit do sellers and users have to stay on that platform when seller fees and privileges are being removed? The answer is companies are making the shift to running their own branded marketplace platform.

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Topics: Marketplace, eCommerce, Marketplace Platforms

Utilize Performance Reviews for a Better Marketplace


How do you know where to go if you don’t know where you’ve been? This question applies to every facet of life but when running a marketplace it really connects with performance reviews. Performance reviews are widely-used for many benefits such as understanding customer needs or even internally with employees for updates and quality assurance.

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Topics: Entrepreneur, Marketplace

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