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3 Ways to Start The Year Off With a Bang

Posted on Jan 17, 2017 6:00:00 AM

Have you dusted off that new year’s funk yet? As we are 2 weeks into the new year, new strategies are being tested. But some still haven’t made changes. So how can you start the year off with a bang? Check out these 3 tips any marketplace can implement.

Business

How to Grow Your Marketplace Community

Posted on Jan 12, 2017 6:00:00 AM

Once you've launched your marketplace, building a sense of community can help you sustain growth and establish stability. There are many ways to grow community, so experiment with proven strategies to find success. 

Marketplace, Growth

H&M and Zara: 2 Business Models That Have Led to Global Success

Posted on Jan 11, 2017 6:00:00 AM

H&M and Zara are two of the world’s most famous retailers. They have landed spots in the top 20 of Interbrand’s best global companies. How did clothing retailers join the likes of Apple, Google and IBM? Their business models and utilization of digital marketing catapulted them into success but with contrasting strategies.

Business

4 Free Marketing Tools That Pack a Punch

Posted on Jan 10, 2017 6:00:00 AM

As a marketplace owner, I am always searching for free or inexpensive marketing tools that add real value to my company's bottom line. Here are four marketing tools that can help your marketplace grow, courtesy of Jim Higgins at Entrepreneur.

Marketing, Content Marketing

The Four Rules of Social Context

Posted on Jan 9, 2017 6:00:00 AM

What exactly are the four rules of social context? I know I didn’t know them until I read Bryan Kramer’s book Shareology: How Sharing is Powering the Human Economy. This book is a must read as it helps gain an understanding of how we as human’s are sharing more than ever. As a content marketer, I am constantly looking for new ways to improve my skills. With Bryan’s four rules of social context, you can as well. Let’s dig in!

Business

Don't Wait to Launch your Marketplace

Posted on Jan 6, 2017 6:00:00 AM

When you are thinking of starting a business, it can be easy to talk yourself out of actually getting started. You may get caught up in the excitement of developing marketing materials or adding new features that you are sure your target audience will want. Yet until you launch, your marketplace won't be tested for value-add by users. Launching early, before you "feel ready" to do so, allow you to see how your marketplace really works, identify flaws, and implement solutions quickly using real-time data.

Marketplace

3 Marketing Techniques You Should Try in 2017

Posted on Jan 4, 2017 6:00:00 AM


It’s 2017 marketing is only going to become more digital. Leads and clients want more enriching ways to take in information and here are three ways to get a higher ROI:

Marketing, Content Marketing

How to Measure Marketplace Success: The Key Metrics

Posted on Jan 3, 2017 6:00:00 AM

Is your marketplace on track to meet your goals? To measure its performance, you must understand KPIs for marketplace success beyond simply adding users or getting enough transactions in a given time period. Dig deep to measure the success of your marketplace with these powerful metrics. 

Marketplace

How to Improve Marketplace SEO

Posted on Jan 2, 2017 6:00:00 AM

If your marketplace is not implementing SEO into their marketing strategy, then you are behind the times. Search Engine Optimization is key to gaining traction for your marketplace and getting ahead of your competitors. So how can you improve? B2Community shares these 4 simple tips on how to improve your SEO through marketing.

Marketing, SEO

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