Have you dusted off that new year’s funk yet? As we are 2 weeks into the new year, new strategies are being tested. But some still haven’t made changes. So how can you start the year off with a bang? Check out these 3 tips any marketplace can implement.
Once you've launched your marketplace, building a sense of community can help you sustain growth and establish stability. There are many ways to grow community, so experiment with proven strategies to find success.
H&M and Zara are two of the world’s most famous retailers. They have landed spots in the top 20 of Interbrand’s best global companies. How did clothing retailers join the likes of Apple, Google and IBM? Their business models and utilization of digital marketing catapulted them into success but with contrasting strategies.
As a marketplace owner, I am always searching for free or inexpensive marketing tools that add real value to my company's bottom line. Here are four marketing tools that can help your marketplace grow, courtesy of Jim Higgins at Entrepreneur.
What exactly are the four rules of social context? I know I didn’t know them until I read Bryan Kramer’s book Shareology: How Sharing is Powering the Human Economy. This book is a must read as it helps gain an understanding of how we as human’s are sharing more than ever. As a content marketer, I am constantly looking for new ways to improve my skills. With Bryan’s four rules of social context, you can as well. Let’s dig in!
When you are thinking of starting a business, it can be easy to talk yourself out of actually getting started. You may get caught up in the excitement of developing marketing materials or adding new features that you are sure your target audience will want. Yet until you launch, your marketplace won't be tested for value-add by users. Launching early, before you "feel ready" to do so, allow you to see how your marketplace really works, identify flaws, and implement solutions quickly using real-time data.
Is your marketplace on track to meet your goals? To measure its performance, you must understand KPIs for marketplace success beyond simply adding users or getting enough transactions in a given time period. Dig deep to measure the success of your marketplace with these powerful metrics.
If your marketplace is not implementing SEO into their marketing strategy, then you are behind the times. Search Engine Optimization is key to gaining traction for your marketplace and getting ahead of your competitors. So how can you improve? B2Community shares these 4 simple tips on how to improve your SEO through marketing.