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7 Mistakes to Avoid When Using Inbound Marketing

We all make mistakes, we're only human. The important thing is we learn from those and avoid them for the next time around. With inbound marketing especially if you are new to it, mistakes will happen. Business 2 Community shares 7 things to avoid when creating your strategy to help save money and more importantly time.

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Topics: Marketing, Content Marketing

5 Tips For Creating Great Content For Your Blog

If you have a blog, it’s essential to consistently add high quality content to it. This is important for getting traffic, motivating visitors to return and to improve your search engine rankings. The following five tips will help you create great content that will make people want to visit your blog again and again.

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Topics: Content Marketing, Blog, Blogging

Are You Running Out of Content Ideas for Your Marketplace?

How are people finding out about your marketplace? While word-of-mouth still has the greatest affect on people, the internet comes next. Consumers conduct vast amounts of research before making a purchase decision. So how can I benefit from this?

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Topics: Marketplace, Marketing, Content Marketing

Optimize your Marketplace with these 25 Must Features

Have you ever wondered if there is a standard set of guidelines that could pretty much guarantee that your website works in exactly they way that you need it to? A secret list that would ensure that your website performs to its best in terms of driving customers to contact you or make online purchases?

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Topics: Marketplace, Content Marketing

How to Build a Successful Influencer Marketing Campaign


Influencer marketing has grown in popularity over the last few years, especially with the enormous amount of users on platforms such as YouTube. It kicked off with beauty gurus being sent cosmetics to share with their subscribers.

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Topics: Marketing, Content Marketing

How to Segment Your Email List for Better Engagement

Why do people like social media platforms so much? It’s because they’re able to decide who to follow, which in turn filters what they see. Their home feed becomes a curated stream of content that they want to engage with.

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Topics: Content Marketing, Email Marketing

5 Email Strategies to Grow your Marketplace Platform

After you've chosen your email marketing service and started growing your list, it's time to think about what kind of email updates you can send your marketplace users.

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Topics: Content Marketing, Email Marketing

How to Improve Your Content Marketing Strategy

Content marketing is no easy task and many companies still have not adapted to this style. Many say it’s too long of a process or it’s simply too much work.

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Topics: Marketing, Content Marketing

Thought Leadership Vs. Sales Content: What is the difference?

Content creation is getting more and more popular as the days go on but how exactly is that done? How do I make it so I don’t sound too much like a salesman. Understanding the difference between Thought Leadership and Sales Content is your answer. So what do those terms exactly mean?

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Topics: Content Marketing

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