Building a marketplace is a never ending passion project, especially trying to get it off the ground. You have engineering, accounts and innovation to constantly think about. While working on the structure of your marketplace you must take social media into consideration well before your launch. With so many things on your plate, how will everything balance out?
In times of high stress and numerous projects it’s sometimes helpful to hire an expert. One position to consider is a social media expert. But hiring anyone is going to be thousands of dollars so when is will you know what the right timing is? Jenna Gross has shared a few factors to consider when it’s time to hire a social media expert.
An expert is an expert
When you hire a sales manager you expect them to be personable and a good listener, what you don’t expect right off the bat is them being able to be fluent in C++. Same goes for a marketing team and their social media technique.
Marketing is a huge field with many different factions. Social media sometimes does take an expert or you should be expecting a loss of sales. It’s the face of your business and how the general public will perceive your product or service. An expert can diagnose a downfall of your social media platforms and start turning things around. To better understand the hold of social media see this article about the global popularity of Instagram.
Consistency is the key in creating fluidity between all your platforms. Hiring an expert can help you translate your message clearly whether it be through Twitter, Instagram or Facebook. This entails creating customized content for your Facebook posts or pictures for your Instagram. What will capture your audience and make them click to your marketplace? It’s a task harder than you think, like matching all the sides of colors in a Rubix cube.
The long-term goal for any business is staying relevant. This is hard with markets, technology and trends constantly changing. A social media expert stays on top of these changes and moves your platforms with the waves. This is something the CEO or founder doesn’t have to think about too much. It’s better to leave in good hands while focusing on the hundred other tasks to complete. Making sure that your customer has your company at the forefront of your mind is the goal of your expert.
While social media is a perceived as a fun department it does take a lot of strategic decision making. For fresh ideas to work on your social media marketing right now, check this out.