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Sylvia Sommer

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Recent Posts

How to Create a Blog to Increase Marketplace Leads

Words are currency. Use them effectively and you’ll reap the benefits of establishing yourself as a thought leader within your industry. The first step? Start a business blog. Here’s how.

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Topics: Marketing, Blogging

How to Put "Sharing" Back into the Sharing Economy

Is the “Sharing Economy” an oxymoron? Some argue that Airbnb, for instance, is not part of this economy because there is no sharing involved. Homeowners act as business owners do, charging vacationers rent. The underlying ethos seems to contradict the system, or are we only seeing one side?

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Topics: Sharing Economy

Have an Idea for a Marketplace? 5 Simple Questions to Get Started

It sounds simple. Come up with an idea for a marketplace. But getting it up and running and setting a foundation for what will become a successful business are two different things. For your marketplace to make a profit down the line, you need to think, “Why should people purchase from me and not my competitors?”

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Topics: Marketplace

Customer Loyalty: the Top Reason for Building your Marketplace

The reasons to build an online marketplace are endless. From creating a convenient platform to purchase products to offering vendors the tools to build strong reputations, entrepreneurs and enterprises are joining the sharing economy to expand their product lifecycles and gain customer loyalty.

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Topics: Marketplace, Customer Loyalty

Community is what Makes a Marketplace

People want to connect, so if you’re a marketplace owner or thinking about becoming one, it’s time to grow your community. Although communities evolve naturally in neighborhoods and online, they can also be fostered within online marketplaces. In a marketplace community, people interact with each other and with you as a brand, reinforcing trust which will lead to long-term relationships.

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Topics: Marketplace

Why "People" are the Driving Force Behind Marketplaces

Are we actually connected in today’s world? Coffee shops used to be places where people would meet and talk, but have you noticed how most individuals are plugged into their earphones, spacing out on laptop screens?

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Topics: Marketplace

How Online Marketplaces are Becoming the Malls of the Future

Have you noticed how our relationship with products has changed over the last thirty years? In the eighties you may have heard Madonna’s “Material Girl” playing on the radio, a testament to the philosophy of excess at the time. 

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Topics: Marketplace

Serious Entrepreneurs Are Building Marketplaces Around "Places"

The world has become a virtual landscape but we all still need a very basic necessity: space. We communicate virtually through text messaging, watch films on an iPad but we do so in the comfort of our physical homes or offices. 

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Topics: Entrepreneur, Marketplace

How Can an Enterprise Build a Marketplace Around Projects?

In this 4 P’s Marketing Mix series, we will break down what it means to build a marketplace from both the enterprise and entrepreneur sides. This article is an extended version of the Project section as seen through the lens of an enterprise.

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Topics: Marketplace, Enterprise Companies

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