<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/992665689/?value=0&amp;guid=ON&amp;script=0">

8 Steps for Building a Meaningful Marketplace


If you find meaning in your work, it will give you direction, drive and happiness to all aspects of your life. People who find meaning are more likely to stick with it to the end, increasing chances of success. A recent gallup poll, however, reveals that nearly 70% of workers are dissatisfied with their jobs. Could this be why many are ditching the 9 to 5 to start their own business? If you’re thinking of taking the plunge, consider these tips.

1. Find your passion and build a marketplace around it

Passion comes in many different forms. What one person is passionate about might not seem all that interesting to the next person. The successful marketplace owners I’ve spoken to love what they do. Whether it is wine, education or storage space, it’s important to find your passion and go from there.

2. Who are you helping?

Do you know someone or a group of people who struggles to get the resources they need to succeed? Could a marketplace, utilizing vendors and users, bridge that gap? It’s one thing to be passionate about something but going out and actually making an impact will give you meaning.

3. Be your own boss

When you’re the captain of your own ship, you’re more invested in its everyday and long-term success. People who make their own decisions are invigorated, while those who have their decisions made for them feel drained. Consider this if you’re debating whether or not to start your own business. It’s a lot of work but being free to innovate makes it worthwhile.

4. Create a rockstar team

Working at a startup has its ups and downs because you’re not yet a full-blown company, which causes uncertainty but meaning doesn’t only come from profits. From inside jokes to having team lunches, you’re more likely to come into work with awesome people who bring something unique to the table and share a similar vision.

5. Always be learning

When it comes to building a marketplace, learning is tied into your passion but also the passion of others. If you have a wine marketplace, for instance, there’s so much more to learn about wine, but other areas too: marketing, PR, insurance, customer service etc. If you learn the different facets of your operation, you can impact results more directly and be on a closer playing field with your team.

6. Direct connection between Effort and Reward

We all need to feel a sense of validation from our work, a positive feeling or compensation that follows putting out a great product or service. Keep track of your high-points and get feedback on what you’re getting right. A pat on the back, either from yourself or peers, is sometimes all you need to keep pushing forward!

7. Engage your community with a blog

The newly launched wine tour marketplace, Sypper, started a blog to journal wine tour experiences. It’s a great way to establish a personable online presence. Use an informal tone to discuss topics related to your niche. If you don’t have a writer on staff, take advantage of the many resources to connect with copywriters.

8. Participate in conferences and events

We live in a two-sided world: online and in person. Although social media is a fantastic forum for engaging followers, human beings are programmed to connect deeper in person. Attending conferences and events is a great way to network, unleashing your social butterfly while promoting your name.

Building a business based on what’s important to you is more common than ever. If you’re already pursuing your passion, great. If not, take a moment to figure out what that is and how a marketplace could facilitate your goal.

Topics: Marketplace

New Call-to-action

Subscribe to the Near Me Blog

Get Near Me's latest articles straight to your inbox. Enter your email address below: