Don’t make blogging anymore difficult than it already is. You already have to think of a topic, research it, write multiple drafts, and edit… edit… edit! Do you want to take out the guesswork and save some valuable time? This blog template gives you a structure and repeatable strategy that will help you write a more engaging article.
People love reading lists. If readers see a number in the title, they’ll know they can easily skim the content and pick out main points. Lists can provide valuable information to your audience without demanding too much work because the structure is simple. I’ll use one of my previous blogs as an example.
1. Introduce your topic
Begin by telling people what the list is and why it’s useful. A short introduction is fine, notice my introduction is only 4 sentences long. Whatever your writing style, this is where you should set the tone for your list.
2. Create your list (Here's an example)
Rachel is an author and global authority on the power of collaboration and sharing. She is credited for originating the theory of “collaborative consumption” in her book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live, which was named as one of the “10 Ideas that Will Change the World” in 2011. Rachel is also a TED speaker and designer of the world’s first M.B.A. course on the collaborative economy at Oxford University.
- Use numbers, bullet points or bold text to create the subheaders for you list.
- Do your research and write a short description with the information most relevant to your topic.
- Include a picture. Make sure you have permission to use it!
- Include links for people to find more information. In this example, I include links to Rachel’s Twitter handle, her book, her TED talk and her podcast.
3. Conclusion and Call to Action (CTA)
Tell readers again why the list matters and how it can help them. Also include a CTA that will tell people what to do next. Ask people to share on social media, comment, sign up for a mailing list or subscribe to a podcast or blog. You wrote a great piece of content for your audience, they won’t mind acknowledging a small ask.
4. LASTLY, THE SECRET SAUCE TO LISTS!
Lists give you the opportunity to compile thought leaders, groups and businesses relevant to your brand and make them LOOK GOOD! Let them know you are featuring them and they’ll be more likely to share your content. Also, try including a featured compilation image, like the one I used above, to introduce your list at a glance.
This roadmap to “The List” will help make your blogging routine more productive. Because the structure is simply laid out, you can focus more of your valuable time on things like research, editing and maybe even grabbing a beer on your extra-long lunch break. Be sure to share this post to help your team draft simple and effective content. Leave a comment and let us know how the list approach works for you!