Becoming an entrepreneur is a very difficult process, especially if you’re inexperienced in other facets of business. While one may have the perfect product designed or made, without the proper marketing strategy it will be hard to make a name for yourself. Here are 3 tips to improve or even start your Marketing strategy.
Develop a profile. Think of many different factors such as demographics, behavior, or geographic data to help segment your market. Also keep in mind the types of clients such as consumers, businesses, or in bigger cases, the countries. It’s best to think of multiple profiles to help narrow down your marketing strategy.
From your market segmentation, choose your targets. Think of who would want to buy your product? For example, one segment maybe a young male in their early 30’s, no kids, and working in the tech industry. Or another who is female, in her late 20’s, multiple kids, and a stay-at-home mom. Be very specific when creating your target market, as it is the key to attracting the right fit for your marketplace.
What is your marketplace all about? Develop a unique selling point that helps create an image in consumers’ minds. For example, BMW “The Ultimate Driving Machine.” This slogan lets its customers know the value they’re getting when purchasing a BMW and takes a stand that is unique to its competitors. While it may not come to you right away, try to think outside the box and be different. Sometimes not being in line with the status quo is a good thing.
While there are many different ways to approach Marketing, these 3 tips can help lay the foundation for any idea to come. Even with social media being such a big factor in today’s world, it takes much more than a Facebook or Twitter account to get your business going.