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3 Industries Most Likely to be Disrupted by Marketplaces


Online marketplaces make it easier than ever for people to access goods and services. We can now rent a vacation home, get into a taxi or order groceries to our doorstep all in the touch of a button. Besides shelter, food and transportation, what are the industries ripe for disruption?

  1. Senior Care


As millions of baby boomers reach retirement age, the need for caregivers will increase exponentially in the coming years. Simple ideas based on a real need are usually the marketplaces that thrive because of high demand for services. Since trust is the most important aspect when it comes to gaining customers in this area, growing a customer base and enabling reviews is essential as well as background checks. Previous experience managing a senior residence or working as a caregiver means added insights on how to run this type of business.


  1. Socializing


Every year people surveyed report having fewer and fewer friends. Marketplaces that offer socializing activities, meetups and groups will have a big chance to succeed. The target markets are all ages but singles especially as they now make up more than half of the American population. Although dating services are probably the first thing that comes to mind, it is merely one idea amongst many. Hobby, sports and music marketplaces all have the potential to attract this segment.


  1. Fitness and Well-Being


This is a broad category which can include services, products and organizations. Despite being one of the wealthiest countries in the world, the United States is also one of the largest. Anyone who has ever been on a fitness program knows how hard it can be to stay motivated. A fitness marketplace would combine the community aspects found in MyFitnessPal, for instance, with buyer and vendor opportunities for people to swap fitness gear. Want to switch up your routine and kayak instead of practice yoga? Log on and find someone on the platform who will rent it to you for a reasonable rate and maybe even give you some pointers.


The days of looking through the phone book (yes, I remember those) to find a caregiver for your grandmother, or looking for a personal trainer are disappearing rapidly. Online marketplaces are quickly becoming communities of individuals looking to connect.


Have an idea for a marketplace and want to talk it through? Reach out to us and we’d be happy to discuss.


Topics: Marketplace


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