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Why "People" are the Driving Force Behind Marketplaces

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Are we actually connected in today’s world? Coffee shops used to be places where people would meet and talk, but have you noticed how most individuals are plugged into their earphones, spacing out on laptop screens?

You would think that with the ”Internet of Things” those with similar interests or skillsets could connect. How do we get back to the basics of networking? Marketplaces, of course! This is why entrepreneurs and enterprises are building marketplaces around “People.”


One such Marketplace is Ninjunu. If you own a computer chances are something wrong has happened to it before. From a slow Internet speed to trouble updating software, we are all accustomed to needing help in this department. It is crucial to have an updated system to compete in this technologically driven world, but what if you don’t have the technical savvy or the right tools to fix these problems? Ninjunu was built on the mission statement that it shouldn’t be a hassle to find a specialist in any IT category to help you fix your problem or train anyone to install software themselves. At the heart of this concept is “People” who have trained to gain the knowledge and expertise to troubleshoot computer problems, and at the core, offer an individualized experience.


As technology advances so does the need to fill the positions for IT professionals and get help for your personal computer. Ninjunu is a perfect example of how “People” can be the force behind a marketplace, but it isn’t a new idea. Other companies such as TaskRabbit, a hub for home workers or Toptal, a marketplace for engineers, have turned their emphasis on people’s skills into successful businesses. You may be asking, why is this type of marketplace thriving? People connect over the Internet everyday, or meet in coffee shops. That’s a good point. People interact online and in real life, however, the scope of the Internet is so big and let’s face it, we pretty much stick to ourselves while sitting in a cafe or in general. This is why creating a marketplace, which can grow into a community, is key to a long lasting business model.

In my last article we touched on the importance of having a mission statement for your brand. TaskRabbit began when the CEO, Leah Busque, didn’t want to leave the house on a cold night to buy dog food. The on-demand service was born from convenience, helping busy individuals outsource tasks like walking the dog, cooking meals and cleaning to “Taskers” who earn a living by working on the platform. Here are industries that can benefit from creating an online marketplace.


  • Computer specialists (engineers, designers)
  • Home services (TaskRabbit)
  • Personal Trainers and nutritionists
  • Artists (Graphic Designers, Writers, Web Designers)

It’s true that much of our day-to-day activities occur online, but it still takes people to build, create and design the experiences and products we seek. For instance, if you are a publishing company specializing in children’s books, why not create a marketplace around the graphic designers, illustrators and writers passionate about bringing fairytales to life? Designers could post work and collaborate with writers within the platform. From there, an editor could review submissions and pay the artists. Another benefit of having all your artists under one roof, so to speak, is community. Online forums help brainstorm projects, a blog and other built-in resources help artists feel connected.


Innovation is more than owning the most updated computer; innovation is born out of people’s imaginations and hard work. When you combine talent with the potential to build something extraordinary, a creative spark goes off and the sky becomes the limit. Brands and entrepreneurs are quickly realizing that building the next best thing starts with “People.”

 

Topics: Marketplace

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