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Organic Social Following 101

Every company can be seen as a car with various parts internally and externally that keep it running smoothly. Without certain parts, the operation of the car itself is suffice; however, there are certainly specific parts, such as the engine, of the vehicle that are crucial and necessary.

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Topics: Marketing, Social Media

Are You Running Out of Content Ideas for Your Marketplace?

How are people finding out about your marketplace? While word-of-mouth still has the greatest affect on people, the internet comes next. Consumers conduct vast amounts of research before making a purchase decision. So how can I benefit from this?

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Topics: Marketplace, Marketing, Content Marketing

Is It Time For Your Marketplace to Hire a Social Media Expert?


Building a marketplace is a never ending passion project, especially trying to get it off the ground. You have engineering, accounts and innovation to constantly think about. While working on the structure of your marketplace you must take social media into consideration well before your launch. 

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Topics: Marketplace, Marketing, Social Media

How Entrepreneurs Can Implement Social Media

One of the worse things you can do on your social media accounts is automate messages. Not your daily content postings, but more so human interaction posts. Those automated direct messages we get once we follow someone new, “check this link to my new book” or “look at our new product”.

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Topics: Entrepreneur, Marketing, Social Media

3 Tips to Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) or, “smarketing” is an often overlooked method of maintaining or generating leads. Like many subtleties in the world they are overlooked. Falon Fatemi at Forbes uses an example of the marketing and sales team as neighbors.

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Topics: Marketing, Lead Generation

How to Build a Successful Influencer Marketing Campaign


Influencer marketing has grown in popularity over the last few years, especially with the enormous amount of users on platforms such as YouTube. It kicked off with beauty gurus being sent cosmetics to share with their subscribers.

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Topics: Marketing, Content Marketing

Email Drip Campaigns: 5 Steps to Set Up and Execute

As we learned in last week’s article, email drip campaigns provide relevant content to subscribers based on actions you define. To accomplish this, you’ll need to map a series of emails that will “drip” into your subscribers’ inbox automatically.

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Topics: Marketing, Email Marketing

The Global Popularity of Instagram

When it comes to social media we often sit in a bubble in the United States. This is where the likes of Facebook, Twitter, and Instagram were created, and this is supposedly where all the action is.

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Topics: Marketing, Social Media

How to Use Drip Campaigns to Grow Your Marketplace Platform

Email marketing is one of the most powerful tools for growing your marketplace platform. But how can you ensure that your best content is reaching your new subscribers? A drip campaign can be the the answer to this problem and it’s easier than you think!

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Topics: Marketing, Email Marketing

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