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Digital Marketing for Startups: Do's and Don'ts

When you have a startup, everything is new. One of the most important and urgent issues for you to consider is how to get your brand and product or service in front of as many eyes as possible. Naturally you want to appeal to your target market more than anyone, but there may also be people who fall outside of that market and would still be interested in what you're offering.

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Topics: Marketing, Start-ups, Digital Marketing

What to Learn From Failed Startups

There is no rule book when building a startup and no two startups are the same. So whether it’s win or lose, each company is a case-by-case. But what if we could evaluate and see what commonalities lie between failed companies?

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Topics: Entrepreneur, Marketing, Start-ups

9 Predictions for Analytics

Analytics is the collection and interpretation of data patterns, which includes the use of computer programming, operations research and statistics. Organizations generally use analytics to quantify, predict and improve business performance, with specific areas of study that include the following:

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Topics: Marketing, Sharing Economy, Analytics, Big Data

How Analytics Can Improve Your Marketing Strategy

Marketing in its essence is to foster creativity but in the more recent years it’s also playing the numbers game. Where are our leads coming from? What’s our CTR? Are people coming back for more and how do we do?

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Topics: Marketing, Analytics

3 Tricky Content Marketing Blunders to Fix

SEO, guest blogs, scheduling and many other fundamentals are probably the basics of content marketing you know like the back of your hand. By now, you are probably scheduling your blog posts regularly and have defined a voice for your company.

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Topics: Marketing, Start-ups, Content Marketing

3 Ways to Supplement Your Content Marketing Strategy

Content marketing has grown in popularity over the years and is adapted by many businesses. Has your marketplace done the same? Establishing credibility and education to prospective clients is more important than ever.

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Topics: Marketing, Content Marketing

4 Content Marketing Mistakes and How to Fix Them

The trends of content marketing are constantly changing and thoughts are being molded by the drivers in the content marketing world. Keeping up with news and consistently producing quality content can get difficult. You may be suffering from a dip in your viewers or leads in general and this could be because of the content you are sharing.

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Topics: Marketing, Content Marketing

Understand How to Utilize Content Marketing For Your Marketplace

The growth of content marketing has changed the way businesses connect to it’s consumers and become more personal than ever. With the old ways of pushing content in front of audiences, it has now become more of an educational approach. Consumers are become smarter and information is easier than ever to access. 

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Topics: Marketplace, Marketing, Content Marketing

7 Mistakes to Avoid When Using Inbound Marketing

We all make mistakes, we're only human. The important thing is we learn from those and avoid them for the next time around. With inbound marketing especially if you are new to it, mistakes will happen. Business 2 Community shares 7 things to avoid when creating your strategy to help save money and more importantly time.

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Topics: Marketing, Content Marketing

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