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How Analytics Can Improve Your Marketing Strategy

Marketing in its essence is to foster creativity but in the more recent years it’s also playing the numbers game. Where are our leads coming from? What’s our CTR? Are people coming back for more and how do we do?

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Topics: Marketing, Analytics

3 Tricky Content Marketing Blunders to Fix

SEO, guest blogs, scheduling and many other fundamentals are probably the basics of content marketing you know like the back of your hand. By now, you are probably scheduling your blog posts regularly and have defined a voice for your company.

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Topics: Marketing, Start-ups, Content Marketing

3 Ways to Supplement Your Content Marketing Strategy

Content marketing has grown in popularity over the years and is adapted by many businesses. Has your marketplace done the same? Establishing credibility and education to prospective clients is more important than ever.

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Topics: Marketing, Content Marketing

4 Content Marketing Mistakes and How to Fix Them

The trends of content marketing are constantly changing and thoughts are being molded by the drivers in the content marketing world. Keeping up with news and consistently producing quality content can get difficult. You may be suffering from a dip in your viewers or leads in general and this could be because of the content you are sharing.

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Topics: Marketing, Content Marketing

Understand How to Utilize Content Marketing For Your Marketplace

The growth of content marketing has changed the way businesses connect to it’s consumers and become more personal than ever. With the old ways of pushing content in front of audiences, it has now become more of an educational approach. Consumers are become smarter and information is easier than ever to access. 

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Topics: Marketplace, Marketing, Content Marketing

7 Mistakes to Avoid When Using Inbound Marketing

We all make mistakes, we're only human. The important thing is we learn from those and avoid them for the next time around. With inbound marketing especially if you are new to it, mistakes will happen. Business 2 Community shares 7 things to avoid when creating your strategy to help save money and more importantly time.

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Topics: Marketing, Content Marketing

Organic Social Following 101

Every company can be seen as a car with various parts internally and externally that keep it running smoothly. Without certain parts, the operation of the car itself is suffice; however, there are certainly specific parts, such as the engine, of the vehicle that are crucial and necessary.

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Topics: Marketing, Social Media

Are You Running Out of Content Ideas for Your Marketplace?

How are people finding out about your marketplace? While word-of-mouth still has the greatest affect on people, the internet comes next. Consumers conduct vast amounts of research before making a purchase decision. So how can I benefit from this?

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Topics: Marketplace, Marketing, Content Marketing

Is It Time For Your Marketplace to Hire a Social Media Expert?


Building a marketplace is a never ending passion project, especially trying to get it off the ground. You have engineering, accounts and innovation to constantly think about. While working on the structure of your marketplace you must take social media into consideration well before your launch. 

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Topics: Marketplace, Marketing, Social Media

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