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Ubernomics: Defy Traditional Economics and Accelerate Value Creation

Most of us are familiar with Uber, the on-demand ridesharing service that facilitates one million daily rides. But what is it about the company that’s made us so excited to forget about taxis? According to financial analyst Barbara Gray, Uber’s success grew out of its community-building marketplace structure.

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Topics: Entrepreneur, Marketplace, Enterprise Companies, Sharing Economy, Economics

How Can an Enterprise Build a Marketplace Around Projects?

In this 4 P’s Marketing Mix series, we will break down what it means to build a marketplace from both the enterprise and entrepreneur sides. This article is an extended version of the Project section as seen through the lens of an enterprise.

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Topics: Marketplace, Enterprise Companies

A Tip From LinkedIn - Create A Marketplace For The Gig Economy

Flexibility, freedom and no long-term commitments. No, I’m not talking about choosing a wireless provider. I’m talking about the gig economy and its ability to improve work-life balance. Many enterprise brands have realized the potential behind developing marketplaces to cater to this raising subset of workers -- the most recent of which is LinkedIn.

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Topics: Collaborative Economy, Enterprise Companies

Brands Get on Board the Collaborative Economy

The success of Craigslist, Airbnb, Taskrabbit and Uber has shown us that customers are becoming more and more comfortable buying, renting and sharing their homes, cars, time and services. Today technology is making these transactions so much easier, redefining the way people consume.

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Topics: Collaborative Economy, Enterprise Companies

The Collaborative Economy Honeycomb is Growing

The Collaborative Economy has grown tremendously over the past decade. With juggernaut companies like Airbnb and Uber serving as lucrative examples, entrepreneurs from many different sectors have made their way into the space. In the third iteration of the Collaborative Economy Honeycomb, thought leader and analyst Jeremiah Owyang (@jowyang) has designed a thoughtful infographic to explain how every industry can benefit from the collaborative economy market.

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Topics: Enterprise Companies, Sharing Economy, Jeremiah Owyang

Paypal Is Bringing Another Layer To Their Infamous Payment Experience

In a recent article on The Next Web, Amanda Connolly (@tweets_amanda) shared that the virtual payment godfather, PayPal, has announced their new service PayPal.Me. This will allow you to create a personalized link that you can share with anyone via text or email. This may seem similar to the app, VenMo, which has been widely popular among millennials and their friends for small payments. For a long time PayPal was being overlooked by people looking to make easy payments to their friends, due to their lag time in payment processing.

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Topics: Marketplace, Enterprise Companies

The Fail Safe Way to Bring in New Customers

In a recent article on the AT&T Networking Exchange blog, Brian Solis (@briansolis) defines the new customer contract and how it applies to businesses in this generation. Nowadays, customers are more connected and informed than ever before. With information and data easily accessible, the customer journey has been redefined, giving customers the ability to access anything at any given time.

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Topics: Enterprise Companies

Is the Collaborative Economy for Brave Innovators?

Jeremiah Owyang (@jowyang), Founder of Crowd Companies, published an article this week about large companies and their adoption of the collaborative economy. So, what are corporations doing in the collaborative economy?

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Topics: Collaborative Economy, Entrepreneur, Enterprise Companies

Ford Joins Car-Sharing Economy

 

In a recent article for Reuters, Paul Lienert (@pliernet) and Julia Love (@ByJuliaLove) announce Ford’s participation in the growing car-sharing economy. You know an industry is having a big impact when a 110-year-old company, which survived the Great Recession and brought driving to the masses, jumps on board. At Near Me we’re constantly learning about access instead of ownership, so it doesn’t surprise us that a big name like Ford sees long term benefits with this merger. What does surprise us is that it took Ford this long to join! Maybe they were deciding if this was a viable industry or was merely a fad. It is now quite clear that these companies are here to stay, and turning a substantial profit.  

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Topics: Collaborative Economy, Marketplace, Enterprise Companies

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