Remember the overly expensive watch or pair of shoes you bought, and later you now wish you had the extra money to spend on something else? Perhaps for a vacation or a thrilling day activity?
Marketers study the deeply rooted factors that play into individual consumption and consumer behavior. Psychological and unconscious factors lead to purchases, and some marketers believe consumers choose products to define their uniqueness, and identity. In a recent article by Ana Andjelic (@andjelicaa) on AdvertisingAge, the discussion is on how the sharing economy is boosting the luxury market, while disrupting the traditional model of buying luxury goods.Read More