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A Short Guide To Your Social Media ROI

When it comes to Facebook, Instagram, or whichever platform you’re using, assessing your return on investment (ROI) is a crucial component in order to help your marketplace grow. Calculating your social media’s ROI is not as black and white as last month’s sales. The world of social media is abstract and can be difficult to track. 

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Topics: Social Media, Analytics

9 Predictions for Analytics

Analytics is the collection and interpretation of data patterns, which includes the use of computer programming, operations research and statistics. Organizations generally use analytics to quantify, predict and improve business performance, with specific areas of study that include the following:

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Topics: Analytics, Big Data, Sharing Economy, Marketing

How Big Data Analytics Can Help Your Marketplace

Understanding your customers is very difficult, especially if you are unsure of what you are looking it. Are you using the right tools or obtaining the right analytics to create your strategy? In a recent Entrepreneur article, Andrew Medal shares his on big data analytics and how it can help you improve your strategy.

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Topics: Analytics, Marketplace, Big Data

How to Utilize Your Marketplace Analytics

The modern analytics package is quite robust, with more possibilities available than any one company can or should try to utilize at once. Aggregating big data is only the first step of the process. Let's take a look at some of the questions you should ask yourself to optimize your results.

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Topics: Analytics, Big Data, Marketplace

How Analytics Can Improve Your Marketing Strategy

Marketing in its essence is to foster creativity but in the more recent years it’s also playing the numbers game. Where are our leads coming from? What’s our CTR? Are people coming back for more and how do we do?

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Topics: Analytics, Marketing

5 Social Media Analytics You Should Be Tracking

Numbers are the driving force behind many things, especially your social media presence. Analytics is one of the driving force to establishing yourself as a thought leader in your industry. So what exactly should I be looking for?

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Topics: Analytics, Social Media

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