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How to Get Initial Funding for Your Startup

Having a great idea for a product or service is one thing - taking that and using it as the foundation for a successful startup is something else entirely. Before you start building your product, thinking about a marketplace or even hiring key personnel, the major factor that you need to concern yourself with is funding.

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Topics: Entrepreneur, Start-ups, Business

5 Bad Habits You Must Quit to Become More Successful

Time is money is what people say right? Well it is true especially if you are in the process of building your marketplace. Money is going out but may not be coming back at the moment. As you are looking ways to save time or money, you must first look at yourself.

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Topics: Entrepreneur, Business

5 Hacks to Social Media Rebranding

Building a social media reputation for yourself is hard enough as it is. Add re-branding to the picture and you have got a lot of work to do. Your social media platforms have been pushing one way but if you’ve made a recent decision to rebrand or are currently considering it make sure you are making the right moves to stay ahead.

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Topics: Social Media, Business

How to Identify Your Target Audience For Your Marketplace

Once you have created your killer marketplace, how can I get people to use it? How do I know who to target or share it with? You can start with your family and friends but that can only get you so far. Check out these four questions you must ask yourself as you look to build your marketplace.

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Topics: Marketplace, Target Audience

How to Build A Subscription Service For Your Marketplace

These days, subscription services seem to be everywhere - often in the places where you would least expect them. Popular peer-to-peer ecommerce site Etsy allows its users to create monthly subscription packages for their customers, offering bundles of items for deep discounts.

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Topics: Marketplace, Marketplace Platforms

Is It Time For Your Marketplace to Hire a Social Media Expert?


Building a marketplace is a never ending passion project, especially trying to get it off the ground. You have engineering, accounts and innovation to constantly think about. While working on the structure of your marketplace you must take social media into consideration well before your launch. 

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Topics: Marketplace, Marketing, Social Media

How Entrepreneurs Can Implement Social Media

One of the worse things you can do on your social media accounts is automate messages. Not your daily content postings, but more so human interaction posts. Those automated direct messages we get once we follow someone new, “check this link to my new book” or “look at our new product”.

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Topics: Entrepreneur, Marketing, Social Media

3 Tips to Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) or, “smarketing” is an often overlooked method of maintaining or generating leads. Like many subtleties in the world they are overlooked. Falon Fatemi at Forbes uses an example of the marketing and sales team as neighbors.

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Topics: Marketing, Lead Generation

4 Tips to Get Users on Your Marketplace Platform


The marketplace model has shifted the e-commerce world and it has become easier for your everyday user to buy, rent, or swap items. Whether you are in the sports, tech, or even gaming industry there is a marketplace out there.

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Topics: Marketplace, Marketplace Platforms

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