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Marketing for Your Online Business


Marketing has become more customer-driven than ever before and can be difficult for your business, especially online. With social media being so crucial and the Internet at the palm of your hand, businesses must listen carefully to their customers. Word can spread faster than ever and businesses can receive backlash overnight. As @damir_mujic has stated in this recent article published by Medium, “Welcome to the new age of Marketing!”

Inbound Marketing

Inbound marketing promotes sustainable growth and is more focused on attracting customers with its content. This method is much more suitable for small businesses who are trying to make a name for themselves. While consumers are a big focus, SEO is the strong focal point of inbound marketing. Show that you care for your consumers and not just want their business. Create a special bond that can be used going forward. For SEO, performance tracking by using data is a must in order to continue to make improvements.

Growth Hacking

For quicker results, this is the way to go. It is one of the new marketing techniques and requires much more in depth analysis than inbound marketing. Growth hacking relies more on finding the right customers by using email, web testing, landing pages, and open graphs. This method is much more analytical and requires more knowledge of your target audience.

Both methods are very useful, but it really depends on what your marketplace is looking to accomplish. Whichever style you choose, starting with a high-quality website is a must. Establish credibility for your marketplace will attract more consumers and more importantly, quality leads. Experiment with both if needed, and don’t be afraid to switch it up if the other doesn’t work out.

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Topics: Marketing

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