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Look Out Sharing Economy, Here Comes Ford


With such successes like Airbnb and Uber reaching valuations in the multi-billion dollar range, you better believe that established brands are beginning to take the sharing economy seriously. Ford’s CEO Mark Fields announced that the 112-year-old company will be investing in technologies that will lead to self-driving vehicles, as well as pushing into the car- and ride-sharing space. In a recent article by ABC News, Joseph Wilson (@JWilsonBCN) sheds light onto Ford’s plan to enter the sharing economy.

Fields told ABC that “Across the world when you see growth of these megacities, with 10 million or more folks, people want mobility solutions, they want options, whether it’s car-sharing, ride-sharing, what we call multi-modal modes of transportation where you are taking a car for a portion of a journey or a train and then maybe a bike.”

Ford is testing programs in this space that Fields sees as a “big revenue opportunity,” such as car-sharing in London and Germany. The car company is also developing an experimental e-bikes that is positioned to one day mesh with car-sharing.

Other established brands have already began to make a play for their slice of the sharing economy pie. In a past article, I told you how BMW partnered with Sixt in 2011 to launch its car-sharing program called DriveNow. Its platform now has over 500,000 customers throughout the world and makes over half a million trips per month. With other brands like Coca-cola, U-haul, Patagonia and Choice Hotels entering the sharing economy, you can bet we’ll see more heavy hitters following suit in 2016.

Topics: Sharing Economy


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