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Juno to Become a Socially Responsible Alternative to Uber


Although Uber has become a global fleet with thousands of independent drivers, many of them are unhappy. In a recent article for Forbes, on-demand economy writer Brian Solomon (@Brian_Solomon) introduces a stealth startup called Juno that is looking to capitalize on Uber’s frustrated pseudo-employees.

Former cofounder and CEO of Viber, Talmon Marco, is the mastermind behind this Juno. Marco told Forbes that his new ridesharing service “will have multiple capabilities that will differentiate it from other services.” The most exciting difference will be that Juno claims to have reserved 50% of its founding shares for its drivers and will only take a 10% commission, compared to Uber’s 25% (UberX).

Juno has begun its mission in New York City, but hasn’t allowed riders to hail a car just yet. The company is experimenting with its service by paying Uber drivers to use the Juno app while driving their normal routes. This “beta testing” is “making sure everything works - at scale,” says Marco.

“At the heart of Juno is a belief that it’s time for a ride sharing service that treated drivers right,” Marco told Forbes. “It’s time for an ethical, socially responsible ridesharing service. And that’s what we are doing.”

It will be interesting to see if the driver-poaching strategy works to dismantle Uber’s fleet. Hell, why not create a business model that creates better working conditions and watch the drivers flock. We’ll see if Uber’s household name brand will disintegrate that easily.

Topics: Marketplace, Start-ups

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