Sales and marketing has always been a combination that’s worked closely together. Many teams deal with similar clients and of course have the same ultimate goal, lockdown the client. In more recent years there has been a disconnect with sales and marketing when there should absolute cohesion. Your sales and marketing teams should be more of a tag team.
Marketing starts off the race dispersing your product through all relevant channels and the next step would be to talk to sales, simple enough right? But, when you’re wrapped up in the next campaign or working to close the current leads there leaves little time to really communicate the needs of one another. Sales can be a great resource for marketing, they are the ones that know exactly what brought the leads over and probably what issues they’d like fixing. All of this information is gold for the marketer!
Chris Hawkin’s B2C article brings up a couple signs that indicate whether or not your marketing and sales team need a little tune up:
Know Your Product and your Target
Nothing is more embarrassing than trying to sell a product to the wrong persona. Put a little effort into the company you’re courting. Sometimes your product/service won’t even be in the same ballpark as your target market.
This is a chance for your sales and marketing team to exchange ideas and really define what it is that separates you from the competition and your buyer’s persona. Try having a direct line of communication to bring up issues or highlights that are happening!
When it comes to your company and team you should have the faith to know cold calling may be an effective way to expose your product but customers and clients have developed a keener eye to generic messages. Remind your team to be more personable and know the ins and outs of what you’re offering!
How Much Info to Give Out
This is another way having communication within your teams is highly beneficial. Email efforts will be in vain if the proper consideration of client reviews are not taken seriously. Sometimes “less is more” but it really depends on the medium. Getting feedback from your sales team will help you streamline what you want to put out. What kind of information your potentials want to hear and how lengthy their attention is to read. Work smarter not harder! Check out more email marketing strategies here.