Social media is rapidly becoming an increasingly important part of any business’s marketing and client base development. Having a flexible and well-managed presence in each of the “big three” (Facebook, Twitter, and LinkedIn) has become a must for any business seeking to secure a place in the marketplace. Traditional website SEO is much more efficient when supplemented by engaging on social media.
Jeff Bullas put together this list of social media facts and statistics earlier this year. I have put the big facts about the role social media is playing in the business world below:
- There are just over 3 billion active Internet users (45% of the world’s internet users)
- Nearly 2.1 billion people have social media accounts
- Close to 1.7 billion people have active social media accounts
- There are 1.65 billion active mobile social accounts globally
- There are nearly 1.4 billion Facebook users
- 47% of all Internet users are on Facebook
- 4.5 billion likes are generated daily
- Nearly 75% of Facebook’s revenue comes from mobile advertising
- Twitter has 284 million active users at last count
- 88% of Twitter users are on mobile
- 500 million tweets per day
- LinkedIn has 347 million registered members
- Total revenue for LinkedIn at the end of 2014 was $643 million (a growth rate of 44% over the previous period)
We all know these statistics are changing every day, but this gives us a great base line reference and here is a list published by Search Engine Journal last month to collaborate with.
Knowing your own business is instrumental to your social media marketing success. A large company is going to require a very different approach to social media marketing than a small business will need to be successful. If you’re a larger company, it is smart to focus on using social media to connect with a larger audience in order to get national exposure for your brand. If you’re a small business, it may be smart to use social media to build a dedicated, loyal customer base by offering the personal touch.
No matter the size or nature of your marketplace, knowing your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing presence. If you don’t have the recourse to holistically build your social media presence in-house, it may be smart to outsource that process so you can get professional input. I blogged about the new social media trends in 2016 last month and I strongly recommend taking a look at all your resources and creating a position specially designed to create, develop, and maintain your company’s social media marketing presence.