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How to Get your Product to Market Quickly and Painlessly


While most people are surviving the 9 to 5, others are sitting back and seeing their bank accounts grow from their online business. In an article for Entrepreneur, Daniel Dipiazza (@Rich20Something) shares his secrets on how to test your product so you can get it to market quickly.

Get your idea noticed quickly and easily

For a good read on startups, Dipiazza recommends the Lean Startup -- where you’ll learn that having a M.V.P. (Minimum Viable Product) is important. A big mistake he sees is people spending thousands of dollars building a product before they’re ready to launch it. Afterwards, they just hope people will connect to it. For instance, his friend has the idea of creating an educational product that will help students apply and get accepted into colleges. He has spent over $50,000 developing the product before receiving a single sale. This is terrifying.

Test your ideas

The key component of being able to launch your product quickly is testing it out. When you’re deep in the process of making your product, you don’t always see it the way others do. This is why it’s crucial to have your customers test it. And it doesn’t have to cost a lot. It can be as simple as asking, “Does this idea interest you?”

This is where landing pages enter the picture.

How landing pages work

Landing pages can help you collect information from potential customers.

“The concept of a landing page is simple: Present an idea to people, collect their information (name, email, mobile, etc). But the implications of even a few people opting in to your landing page can be huge.”

Dipiazza’s experiment

About two years ago, he had the idea of building a coffee product with added mind-boosting qualities. Seemed like a winning idea at the time so he set up a landing page to see if people were interested. After promoting on social media sites, he got 100 submissions in a week. It only took him ten minutes to create.

Here’s how to get started quickly for nearly $0

You can build a free landing page on Leadpages. Fiverr has designers that will create a logo. for $5 to $10. You can test anything -- from a product that you’ve envisioned, to a service that you think has the potential to be useful to lots of people. What’s important is that it interests you and your idea is getting positive feedback. With these steps in place, the possibilities are endless.  

Read source article here

Topics: Marketplace

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