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Data driven Marketplaces: Automated Web Insights


Google Webmaster tools:

How to increase traffic to your marketplace business? Google search console (previously known as webmaster tools) is the one stop solution. The question arises, is it that  important to have a Google Search Console in one’s Marketplace? Let’s take a step back to understand the significance of this tool. In layman's terms, this is a very constructive toolset which allows a marketplace owner/user to communicate back and forth with Google and tweak many aspects of how Google perceives their site to be.


This includes scrutinizing the keywords which users type to land on the particular marketplace site, links both external and internal, adjusting the crawl rate at which Googlebot indexes, site statistics and much more! In short, this could be used to revamp the visibility of any given website.


Search Console with Google Analytics:

This toolset along with Google Analytics would optimize one's workflow. The point of access gets easier -- a user could access Google Webmaster Tools’ data directly from Google Analytics. If a MPO is already using Google analytics, integrating it with the search console would make things easier. A few major sections handled under this roof includes:


  • Internal and External Links
  • Keywords
  • Crawl errors
  • Sitemaps
  • Robot.txt files


The Freemium Web Analytics tool:

Google analytics, on the other hand is this handy analytics tool that allows any user to get web based insights of their respective marketplace. This summarizes a marketplace’s data and produces meaningful and razor sharp data visualizations -- be it pertaining to the demographic location, mobile, age, behavior, interests, browser and OS, User flow etc.


For instance, if a marketplace owner would want to know the age group of users being attracted towards the respective marketplace, Google Analytics will highlight that, and illustrate it out.


The interesting fact is that, Google Analytics has always been keeping a track of all these metrics, but until recently, started surfacing out to the user. This is a perfect tool-set having a combination of qualitative and quantitative data analysis.


Coming to the better part, you could have both Search Console and Google Analytics integrated under the instance_admin at Near Me! There’s a UA Code insertion built right into the admin for faster and better ease of use.


Here are the links for setting up both these links @ your own marketplace

Search Console:



Google Analytics:



Having web data is important for any marketplace as it’s one of the most significant ways online businesses can access information using numbers. Web data can be used to monitor respective competitors, understand the marketplace from a metric perspective, track potential customers, keep a track of channel partners, generate sales leads, and much more. Data is a major key for turning unstructured data into structured data improvement, in short, providing qualitative data using quantitative data!


Interested to learn more? Feel free to contact: support@near-me.com


Topics: Marketplace


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