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Become a Better Marketplace Seller in 7 Steps


With online marketplaces becoming so popular, it can sometimes be difficult to get noticed among millions of similar listings.

In a recent article for Business to Community, marketing mixologist Christopher Moore (@cjmoore) shares seven tips that will help you increase your marketplace sales.

1. Provide good customer service

To establish trust, be completely transparent when stating delivery times and return policies. There is nothing worse for a marketplace customer than receiving their item late or not up to expectation.

It is important that your product or service delivers on the promised value or else customers will leave your marketplace for a traditional form of buying. If you do however under deliver, make sure your customer service experience impresses and provides a much better experience than what people can find anywhere else.

2. Watch out for competitors

When a product or service is successful on a marketplace, competitors often attempt to copy it and undercut prices. Don't lower your prices in response! Instead, make sure the quality of your offering is better.

3. Work with multiple marketplaces

Don't limit yourself to just one marketplace. If you're selling homemade goods, eBay and Etsy are obvious choices for a global reach. Try expanding your options by also listing your product on Artfire and Bonanza.

Think about serving your local geographic community as well with location-based marketplaces like Facebook Marketplace or Craigslist.

4. Don't load all your products at once

It's important to stagger the release of your products. The more recently you release your marketplace offering, the higher you will place in search results.

5. Promote your offering on social media

Some marketplaces allow you to link your social media accounts and automatically post your listing across platforms. Creating a Facebook, Twitter and Instagram account will help you advertise your offering and better understand the needs of your target audience.

6. Use professional photos

The best way to stand out from your competition is to have high quality, well-lit photos that clearly show the value of your product. Photos are what sell your product. Provide multiple angles, close-ups and full-view shots as well.

7. Always give the dimensions

Although a photo says a thousand words, they can't always tell a buyer the exact dimensions. If you were renting a snowboard, you'd want to make sure the boots and bindings fit and the board was the proper length.

Make sure you take the time to carefully include all dimensions and make the marketplace experience as seamless as possible for your buyers.


Topics: Marketplace


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