In her recent article, UBER-nomics: The New Holy Grail of Value Creation, Barbara Gray (@barbcfa) discusses the shift we’re seeing from top-down corporate business structures to a more democratized model. No longer reserved for the sharing economy players, big brands join sharing economy companies to lead the way in this new economy.
She presents two sides of the sharing economy model
Long-tail of Supply and Blue Ocean of Demand. On the supply side, companies aren’t limited by traditional capital or time constraints because a new avenue of latent/under-utilized assets, goods and expertise has opened. On the demand side, companies are able to access blue ocean market demand. We’ve been reporting about this trend since starting as a peer-to-peer marketplaces IT company, so it’s encouraging to hear Gray echo our perspective.
“I define UBER-nomics as the economics of abundance as it allows companies to defy traditional economic principles of scarcity in terms of both supply and demand.”
Here at Near Me, we’ve also followed brands like Amazon who joined the ranks of Etsy by acquiring HandMade, and GM that acquired Sidecar, which closed its rides-sharing and delivery services at the end of 2015.
It’s inspiring to read how Gray came to a turning point in her own career, becoming convinced that UBER-nomics was the “next best thing.” The realization set her off on a fulfilling career. We were thrilled when Gray joined us on our podcast in November, check it out in case you missed it over the holidays. We learned so much from her expertise and look forward to connecting with her in the future!