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Rachel Odenweller

Recent Posts

It’s Time To Put The Unicorns Back Where They Belong: In Fairytales

As a tech startup worker and a millennial, it has been reiterated from the conception of my career that startups are risky. It’s true, the competition is steep, regulations are non-existent and funding is ripe for the picking -- a recipe for disaster.

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Topics: Unicorns, Start-ups, Business, Economics

On-Demand Massage Service, Soothe, Acquires Top Competitor

Catherine Shu (@catherineshu) of TechCrunch writes about how Soothe, now the largest on-demand massage service, has acquired one of its largest competitors, Unwind.me. Soothe has been able to raise $12.3 million in funding, and states their revenue is increasing by an impressive 20 percent month-over-month. Soothe is now available in 13 cities with over 1,700 massage therapist ready to bring a little relaxation into your day.

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Topics: Marketplace

Re-Defining What It Means To Work In College

The new economy, whether you call it: the sharing economy, the collaborative economy, the gig economy or by one of its many other names, is helping college students most. Just 7 years ago, when I went into my first semester of college, the only job options were the usual: retail, restaurants and babysitting. It wasn’t inspiring and it didn’t give me the opportunity to find out what I wanted to do after I graduated. All the internships at the time were unpaid. Like many people, I had to pay my way through college, so that wasn’t an option for me.

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Topics: Collaborative Economy

Can The Quartzy Stanford Partnership Lead to Widespread University Savings?

Quartzy is a lab supplies marketplace that has been utilized by life scientists at many universities, but most often at Stanford. Sarah Buhr (@sarahbuhr) from TechCrunch, shared the announcement that their partnership is now official.

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Topics: Marketplace

5 Things To Consider When Naming Your Startup

Naming your company may be the last thing on your mind. You want your software to be flawless, and your dream team in place, but the reality is that your name can make or break your business.

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Topics: How-to

Paypal Is Bringing Another Layer To Their Infamous Payment Experience

In a recent article on The Next Web, Amanda Connolly (@tweets_amanda) shared that the virtual payment godfather, PayPal, has announced their new service PayPal.Me. This will allow you to create a personalized link that you can share with anyone via text or email. This may seem similar to the app, VenMo, which has been widely popular among millennials and their friends for small payments. For a long time PayPal was being overlooked by people looking to make easy payments to their friends, due to their lag time in payment processing.

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Topics: Marketplace, Enterprise Companies

How To Change Your Startup's Name: A Checklist

A company’s name can make or break your startup. Brian Solomon (@Brian_Solomon) of Forbes explains how committing to a brand name that isn’t cohesive with your service, or is easily misrepresented, can crush your user rate. WayUp, originally thecampusjob.com, had this issue and tried to fix it multiple times. They shortly changed their title to Campus Job, dropping “The” much like Facebook. Yet, they found media would continually misrepresent them as “College Jobs/collegejobs.com.”

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Topics: Entrepreneur

Why Sharing Economy Founders NEED to Care About their Workers

The sharing economy gets applauded for its flexibility and convenience for its workers, and there’s no denying the fact that there are many pros to working in the industry. It allows people with restrictions, whether it’s that they’re in school, have children or suffer from disabilities, they have opportunity to make money in a more personalized way.

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Topics: Collaborative Economy, Entrepreneur

On-Call Doctors Are No Longer Reserved For The Rich and Famous

Fitz Tepper (@fitztepper) recently wrote an article for TechCrunch about a brand new medical app called Circle Medical. This app includes everything from annual physicals to flu shots. Going to the doctor’s office when you’re sick is probably one of the last things you want to do. Now you can have your doctor come to you.

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Topics: Collaborative Economy, Entrepreneur

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