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Michelle B.

Recent Posts

Digital Marketing for Startups: Do's and Don'ts

When you have a startup, everything is new. One of the most important and urgent issues for you to consider is how to get your brand and product or service in front of as many eyes as possible. Naturally you want to appeal to your target market more than anyone, but there may also be people who fall outside of that market and would still be interested in what you're offering.

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Topics: Start-ups, Digital Marketing, Marketing

Fundamentals Of An Online Marketplace

Starting an online marketplace sounds exciting, but it can also be difficult, time-consuming, and expensive. Don't forget stressful, complicated, and confusing, too. Fortunately there are options that can make it easier, such as choosing to use a marketplace platform instead of building everything from the ground up.

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Topics: Marketplace Platforms, Marketplace

What are the Pros and Cons of Running a Marketplace vs. Pure Ecommerce Site?

Whether you are looking at marketplace platforms for your business or you want a straight ecommerce operation, there are pros and cons to consider. Naturally, you want to get the best option for your type of business, and you also want to make sure you understand that option well enough and thoroughly enough to use it successfully.

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Topics: eCommerce, Marketplace, Start-ups


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