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Melanie Li

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Recent Posts

How To Create The Ultimate Social Media Strategy

If you don’t have one you’re already lightyears behind the competition. Not talking about huge retailers or a multi-million dollar investment, if you read the title you already know it’s a social media strategy. 

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Topics: Social Media, Business

A Short Guide To Your Social Media ROI

When it comes to Facebook, Instagram, or whichever platform you’re using, assessing your return on investment (ROI) is a crucial component in order to help your marketplace grow. Calculating your social media’s ROI is not as black and white as last month’s sales. The world of social media is abstract and can be difficult to track. 

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Topics: Social Media, Analytics

The Life Of Startup Vs. Corporate

Living and working in the Bay Area gives you a closer perspective on the glamorous life of technology. At one end you’re amongst the likes of giants such as Apple, Google and Salesforce. On the other end you have hundreds of startups like us here at Near Me.

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Topics: Entrepreneur, Start-ups

What to Learn From Failed Startups

There is no rule book when building a startup and no two startups are the same. So whether it’s win or lose, each company is a case-by-case. But what if we could evaluate and see what commonalities lie between failed companies?

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Topics: Entrepreneur, Marketing, Start-ups

How Analytics Can Improve Your Marketing Strategy

Marketing in its essence is to foster creativity but in the more recent years it’s also playing the numbers game. Where are our leads coming from? What’s our CTR? Are people coming back for more and how do we do?

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Topics: Marketing, Analytics

8 Inspiring Entrepreneurs You Must Follow

Working as an entrepreneur is hard enough! An easy way to have your creative juices and motivation consistently flowing is by following the inspiring entrepreneurs of today. We’ve put together eight of the most influential entrepreneurs together to follow on Twitter, Facebook, Instagram or just follow them in the news they bring. Let’s get into it.

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Topics: Entrepreneur, Social Media, Start-ups

The Other Side of Entrepreneurship

As an entrepreneur it’s easy to get comfortable once you’re established. By now you understand your market, what your customers want and what the next 10 steps for your company are. While it’s easy to plan things out for your company you can not forget to work on yourself.

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Topics: Entrepreneur, Start-ups

3 Tricky Content Marketing Blunders to Fix

SEO, guest blogs, scheduling and many other fundamentals are probably the basics of content marketing you know like the back of your hand. By now, you are probably scheduling your blog posts regularly and have defined a voice for your company.

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Topics: Marketing, Start-ups, Content Marketing

4 Content Marketing Mistakes and How to Fix Them

The trends of content marketing are constantly changing and thoughts are being molded by the drivers in the content marketing world. Keeping up with news and consistently producing quality content can get difficult. You may be suffering from a dip in your viewers or leads in general and this could be because of the content you are sharing.

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Topics: Marketing, Content Marketing

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