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Melanie Li

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Recent Posts

Organic Social Following 101

Every company can be seen as a car with various parts internally and externally that keep it running smoothly. Without certain parts, the operation of the car itself is suffice; however, there are certainly specific parts, such as the engine, of the vehicle that are crucial and necessary.

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Topics: Marketing, Social Media

5 Hacks to Social Media Rebranding

Building a social media reputation for yourself is hard enough as it is. Add re-branding to the picture and you have got a lot of work to do. Your social media platforms have been pushing one way but if you’ve made a recent decision to rebrand or are currently considering it make sure you are making the right moves to stay ahead.

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Topics: Social Media, Business

Is It Time For Your Marketplace to Hire a Social Media Expert?

Building a marketplace is a never ending passion project, especially trying to get it off the ground. You have engineering, accounts and innovation to constantly think about. While working on the structure of your marketplace you must take social media into consideration well before your launch. 

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Topics: Marketplace, Marketing, Social Media

3 Tips to Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) or, “smarketing” is an often overlooked method of maintaining or generating leads. Like many subtleties in the world they are overlooked. Falon Fatemi at Forbes uses an example of the marketing and sales team as neighbors.

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Topics: Marketing, Lead Generation

How to Build a Successful Influencer Marketing Campaign

Influencer marketing has grown in popularity over the last few years, especially with the enormous amount of users on platforms such as YouTube. It kicked off with beauty gurus being sent cosmetics to share with their subscribers.

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Topics: Marketing, Content Marketing

What Makes the Ideal Marketplace Client?

If you’re thinking of building a marketplace but want to work with a platform provider there are many options to choose from. When you’ve found the right company to work with or are the one looking for a client, there are some characteristics you want to lookout for.

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Topics: Marketplace, Business, Marketplace Platforms

4 Marketplace Blunders to Avoid

Starting an ecommerce marketplace may sound pretty straightforward but actually is quite difficult. Understanding and monitoring listings, handling payment gateways, secure shopping carts, and the list can go on and on.

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Topics: Entrepreneur, Marketplace, eCommerce

5 Key Tools to Help Run Your Marketplace Platform

Grinding out the work a growing business needs everyday is like going through a whirlwind of files, emails and meetings. Taking those events and trying to work with different teams can start becoming difficult when trying to organize all the tasks that need to be accomplished.

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Topics: Marketplace, Start-ups

What is Your Business Strategy?

What is an essential part of the the success of a company? Strategy. Companies that fail to have a clear strategy are more inclined to fail when executing their plans.

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Topics: Start-ups, Business


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