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Melanie Li

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Recent Posts

How Analytics Can Improve Your Marketing Strategy

Marketing in its essence is to foster creativity but in the more recent years it’s also playing the numbers game. Where are our leads coming from? What’s our CTR? Are people coming back for more and how do we do?

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Topics: Marketing, Analytics

8 Inspiring Entrepreneurs You Must Follow

Working as an entrepreneur is hard enough! An easy way to have your creative juices and motivation consistently flowing is by following the inspiring entrepreneurs of today. We’ve put together eight of the most influential entrepreneurs together to follow on Twitter, Facebook, Instagram or just follow them in the news they bring. Let’s get into it.

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Topics: Entrepreneur, Social Media, Start-ups

The Other Side of Entrepreneurship

As an entrepreneur it’s easy to get comfortable once you’re established. By now you understand your market, what your customers want and what the next 10 steps for your company are. While it’s easy to plan things out for your company you can not forget to work on yourself.

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Topics: Entrepreneur, Start-ups

3 Tricky Content Marketing Blunders to Fix

SEO, guest blogs, scheduling and many other fundamentals are probably the basics of content marketing you know like the back of your hand. By now, you are probably scheduling your blog posts regularly and have defined a voice for your company.

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Topics: Marketing, Start-ups, Content Marketing

4 Content Marketing Mistakes and How to Fix Them

The trends of content marketing are constantly changing and thoughts are being molded by the drivers in the content marketing world. Keeping up with news and consistently producing quality content can get difficult. You may be suffering from a dip in your viewers or leads in general and this could be because of the content you are sharing.

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Topics: Marketing, Content Marketing

Top 10 Must Follow Ecommerce Experts

Entering the ecommerce community is like going through a maze. You don’t know which direction is going to lead to the right path or what’s going to be a dead end. One effective way to gather resources and information would be to follow experts in ecommerce and online marketplaces.

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Topics: Sharing Economy, eCommerce

3 Ecommerce Trends Your Marketplace Should Adapt

The generations being born now and the ones to come will not know a world without the internet. Children are running around with tablets and people are communicating through their watches. It’s safe to say that the internet and technology are not going anywhere anytime soon.

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Topics: Marketplace, eCommerce

Utilize Performance Reviews for a Better Marketplace

How do you know where to go if you don’t know where you’ve been? This question applies to every facet of life but when running a marketplace it really connects with performance reviews. Performance reviews are widely-used for many benefits such as understanding customer needs or even internally with employees for updates and quality assurance.

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Topics: Entrepreneur, Marketplace

5 Tips for First Time Founders

Being the founder of a company comes with high stress and strife but it’s all worth it in the end right? For many, they claw and climb to reach the peak of their career and remember that it was the long sleepless nights and fallen friendships that got them there.

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Topics: Entrepreneur, Start-ups, Business


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