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CJ Todd

CJ Todd is a Marketing Executive at Near Me. He has a MA in Sport Management, specializing in marketing from the University of San Francisco. CJ is a cofounder of StokeShare, a peer-to-peer marketplace for action sports gear rentals.
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Recent Posts

4 Email Marketing Services to Ignite Your Marketplace Platform

When it comes to marketing your product or service, delivering targeted content directly to a user's inbox is the most cost-effective and conversion-rich approach. It allows you to open a channel of trust and communication with your target audience.

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Topics: Marketplace, Marketing, Email Marketing

Understanding HTTPS "Not Secure" Warnings for Marketplace Platforms

Over the weekend, Google started sending out messages to website owners whose sites have pages on it that are insecure. Learn what you can do if you received a message like this and what you can do to secure your marketplace platform.

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Topics: Marketplace, Security

Community-Based Marketplaces Defend Against Tech “Apocalypse”

In the days of everyone needing a “side hustle,” many feel like the American dream has failed us. Matt Ruby gives a hilariously accurate description of our complete consumption by technology in his recent article for Medium. But “the sharing economy” he critiques isn’t all about lining shareholders’ pockets.

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Topics: Collaborative Economy, Marketplace, Sharing Economy

How to Grow Your Marketplace Community

Once you've launched your marketplace, building a sense of community can help you sustain growth and establish stability. There are many ways to grow community, so experiment with proven strategies to find success. 

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Topics: Marketplace, Growth

4 Free Marketing Tools That Pack a Punch

As a marketplace owner, I am always searching for free or inexpensive marketing tools that add real value to my company's bottom line. Here are four marketing tools that can help your marketplace grow, courtesy of Jim Higgins at Entrepreneur.

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Topics: Marketing, Content Marketing

Don't Wait to Launch your Marketplace

When you are thinking of starting a business, it can be easy to talk yourself out of actually getting started. You may get caught up in the excitement of developing marketing materials or adding new features that you are sure your target audience will want. Yet until you launch, your marketplace won't be tested for value-add by users. Launching early, before you "feel ready" to do so, allow you to see how your marketplace really works, identify flaws, and implement solutions quickly using real-time data.

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Topics: Marketplace

How to Measure Marketplace Success: The Key Metrics

Is your marketplace on track to meet your goals? To measure its performance, you must understand KPIs for marketplace success beyond simply adding users or getting enough transactions in a given time period. Dig deep to measure the success of your marketplace with these powerful metrics. 

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Topics: Marketplace

Is Your Marketplace Answering the Millennial Question?

Millennials have become the largest generation in America, thriving on instant gratification, social media and smartphones. Your marketplace, whether employing them or serving them, must understand the psychological tendencies of millennials in order to succeed.

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Topics: Marketplace, Millennials

How Airbnb is Addressing Racism in the Sharing Economy

In September of 2015, Airbnb addressed concerns of discrimination against African American and Hispanic renters by rolling out a slate of new policies. But the home-sharing company might be falling short of racial equality amongst its users.

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Topics: Sharing Economy

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