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CJ Todd

CJ Todd is a Marketing Executive at Near Me. He has a MA in Sport Management, specializing in marketing from the University of San Francisco. CJ is a cofounder of StokeShare, a peer-to-peer marketplace for action sports gear rentals.
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Recent Posts

5 Secrets to Hacking PR On A Budget

Whether you’re just starting your marketplace or rolling out a new feature, PR can help you connect with your target audience and grow your brand. Large companies often employ a Public Relations Manager to create and execute a detailed PR strategy. For most bootstrapped entrepreneurs, that just isn’t an option.

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Topics: Marketplace, PR, Marketplace Platforms

Email Drip Campaigns: 5 Steps to Set Up and Execute

As we learned in last week’s article, email drip campaigns provide relevant content to subscribers based on actions you define. To accomplish this, you’ll need to map a series of emails that will “drip” into your subscribers’ inbox automatically.

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Topics: Marketing, Email Marketing

How to Use Drip Campaigns to Grow Your Marketplace Platform

Email marketing is one of the most powerful tools for growing your marketplace platform. But how can you ensure that your best content is reaching your new subscribers? A drip campaign can be the the answer to this problem and it’s easier than you think!

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Topics: Marketing, Email Marketing

3 Lessons You Can Learn From The Sharing Economy

The sharing economy is becoming more and more integrated into everyday life. From hailing an Uber in the city, to sleeping in a strangers Airbnb listing, we have embraced sharing each other's underutilized assets to have unique experiences.

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Topics: Sharing Economy

How to Segment Your Email List for Better Engagement

Why do people like social media platforms so much? It’s because they’re able to decide who to follow, which in turn filters what they see. Their home feed becomes a curated stream of content that they want to engage with.

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Topics: Content Marketing, Email Marketing

5 Email Strategies to Grow your Marketplace Platform

After you've chosen your email marketing service and started growing your list, it's time to think about what kind of email updates you can send your marketplace users.

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Topics: Content Marketing, Email Marketing

4 Best Practices for Effective Email Marketing

Developing and executing an email marketing strategy is essential to the growth of your marketplace platform. After you've chosen your email marketing service provider, take some time to prep before you launch your first campaign.

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Topics: Email Marketing

3 Steps to a Winning Email Marketing Strategy

How often did you check your email today? Twice? Three times? 34% of Americans say they check their email constantly throughout the day. So it makes perfect sense to build your brand within your audience's inbox.

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Topics: Email Marketing

How to Overcome the 4 Hardest Problems of a Marketplace Platform

Marketplace platform owners struggle with unique challenges, different from any other business. Because marketplaces are two sided, it means that platforms have two sets of customers -- buyers and sellers -- and essentially must adopt two growth strategies. 

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Topics: Marketplace, Growth

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