Content Marketing has gained popularity over the years but what if you don’t have the budget to hire a team? While you can go out and start spending countless dollars for advertisements, what about the low budget items? In a recent Entrepreneur article, Jayson DeMers shares 5 simple ways to start content marketing for your marketplace platform.
1. Do your research
One of the things my professors told me in college was to get used to doing research as that is the basis of marketing. They were completely right as we simply do not know or have the answer to everything in our heads. We must do research in our to answer questions, educate our audience, and keep content up to date for your marketplace. Now I am not saying you need to spend countless hours doing research but is something that will be a big part of your marketing efforts.
A good place to start is with your competitors. What are they writing about and how are they reaching their target market? Learning these simple keys will help get your content off on the right foot. Once you start thinking and brainstorming these ideas, your mind will start to think of creative ways on its own.
2. Start a blog
Is your marketplace creating content relevant to your industry? Position yourself to help others in your industry with tips and resources to help solve their issues. Share mistakes you have made to help prevent others from making the same mistake. Use your blog as your voice to your target audience and leverage your knowledge to boost your marketplace platform.
If you do not know where to start, WordPress is a great place. With user friendly tools and free template designs you can’t go wrong. If you are on our Near Me platform, blog integration is included along with customizable design features.
3. Use social media
Extend your reach! If you are not using social media, then you are already behind the competition. Get on Twitter, Facebook, Linkedin, etc. All these are great places to share with your audience and expertise. If your marketplace is more visual, I would suggest using Instagram and Pinterest.
Publish your blog articles on social media for others to read and share. This will help make a name for your marketplace and spread the news about what you guys are doing. Don’t be afraid to use social media as an outlet for customer service as well. Plenty of companies are using Twitter as a source to help learn issues their customers are having and how they can fix them.
4. Stay in your niche
One of the worst things you can do is start writing about things you know nothing about. Stay in your niche and where you feel most comfortable. Doing this will help put your heart and emotion into what you are writing about. Your audience will better connect with what they are reading and build an emotional connect.
Not everyone is an expert in their fields but sharing your experiences and knowledge can go a long way. Whether it’s personal tips or sharing case studies on your research. More than likely, someone in your niche will be interested in hearing it.
5. Free images
You don’t have to go hiring a photographer and use all your own photos. There are plenty of websites you can use and one I have used frequently is StockSnap. With thousands of images to choose from and categories as well it’s great. The best part is that it’s free! No need to spend on a monthly membership when you are not using images very often. Spare your marketplace the money and use free images.
As you are building your marketplace platform and looking for ways save money, consider using Near Me as your platform. With no coding experience needed, it’s various packages can get your business off on the right foot and move up your initial timelines.
If you have any comments, feel free to post them below or send us a tweet @NearMeCo!
Read the source here