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4 Free Marketing Tools That Pack a Punch


As a marketplace owner, I am always searching for free or inexpensive marketing tools that add real value to my company's bottom line. Here are four marketing tools that can help your marketplace grow, courtesy of Jim Higgins at Entrepreneur.

1. Portent’s Content Idea Generator

For the content creator with the occasional writer's block. Never get stuck on a blog or article topic again. With Portent's Content Idea Generator, just type in the subject and this powerful marketing tool provides you with unique angles on that content in the form of headlines.

I typed in "peer-to-peer marketplaces" and I got out "12 Reasons Peer-to-Peer Marketplaces Could Help Win Top Chef." Even though it might not be RIGHT on the mark, it will definitely help you think more creatively!

Check it out here.




Related: 7 Steps to Simpler Content Marketing


2. Hemingway App

For the content creator who tends to ramble (something I'm guilty of from time to time). Hemingway helps you simplify your sales copy, which makes it more impactful and understandable. This great marketing tool analyzes your content and identifies long and complex sentences, unnecessary adverbs and passive voice.

Every great marketer knows that clean and clear messages cut through the noise and give you the best chance to resonate with prospects.

Check it out here.




3. Pablo by Buffer

For the content creator who isn't a designer. When social media efforts slow because of the lack of compelling images, your entire marketing department can feel the pain. Buffer makes creating social media images fast and easy with Pablo.

Access over 600,000 free images, basic photo effects, and tools to easily size for any social network. This free marketing tool provides a practical "light" version to more complex editing tools like photoshop.

Check it out here.




4. Open Site Explorer

For the content creator who cares about links (cause you should). Links are huge for SEO. Open Site Explorer allows you to enter the URL of your website and returns all inbound links that point to you, along with the page and rank authority. This is important because Google and other search engines will reward your site if "high authority" sites link to it.

You can also use this free marketing tool to run analysis on your competitors to see what high quality websites are linking to them. This can help you can a link with the same sites through submissions or personal requests.

Check it out here.



Related: How to Improve Marketplace SEO


What free marketing tools do you use? Let me know in a comment below.


Topics: Marketing, Content Marketing


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