Social media has become a very powerful tool for marketplaces to use and is no longer just people sharing what they ate or where they traveled. Whether it’s a customer service channel or simply engaging with its users, social media is alive and kicking. So how exactly can you use it to gain new customers and improve your conversion rates? Here are 3 ways to get started.
Are You Engaging?
Unfortunately many have forgot the true meaning of “social media”. Many seem to be under the impression that you can simply set it and forget it. That is a big no in the marketing world as relationships are not being established. Anyone can simply automate tweets and messages but it takes real people to have that interaction.
“If your posts, images or videos aren’t getting people talking, then you’re going to have a hard time getting them to buy.” - Toby Nwazor
Create engaging posts to help establish a bond with your audience. The more interaction, the higher the chances of a new customer coming on board or purchasing. Lure them in with your customer service or sales team to help push them further down the sales funnel.
Related: Make Social Media "Human" Again!
Are You Providing Value?
This is where your content marketing strategy must come alive. There is plenty of noise on social media and “marketers” spamming left and right to check this out or buy this item. While it may bring in temporarily clicks, that does not mean you are providing value. Take the time to create content for your channels and blogs to be scheduled on a regular basis. It can be daily, weekly, or even monthly depending on your capabilities. Don’t stretch too thin to have a blog everyday. Gauge what your team can handle and go from there. Remember quality over quantity.
On your social media channels, be sure to have content posted accordingly. Twitter, Facebook, and Linkedin all have different best practices that you should go by. As Twitter has a much faster pace, it doesn’t hurt to be posting more often. Facebook and Linkedin require less posting but interaction is much more vital with these platforms. As Linkedin is a very popular professional network, it is a great place to build your relationships.
Are You Using The Right Tools?
Work smarter not harder. There are plenty of tools that can help make your social media efforts easier with tools such as Hootsuite and Buffer. These can help you maintain a consistent schedule with your posts and stay ahead of the game. You can spend time in the beginning of the week to fill up your schedule and then leave the rest of your time to focus on other marketing efforts. Find out what tools we use here at Near Me below.
As you continue to fine tune your social media, be sure to keep up with the latest trends. What can be the in thing to do today, may be old new tomorrow. Optimize your social media with fresh content and bring your personal spin to it.
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