Twitter has become one of the largest social media tools for businesses to increase brand awareness. While tweets are limited to 140 characters, it can have a huge positive impact on your marketplace. Simply following one another can create many potential clients or partners. Here are 3 tips to help you get started by using Twitter.
Figure out who your target industry is
What industry are you targeting? Establish what industry you would like to target with your marketplace. Whether that is marketing, sales, technology, or whatever it may be. This will help narrow down who you may want follow and whom to follow back by keeping your feed very specific. It helps manage the flow and keep the spam out.
Follow influential thought leaders
Once you have established an industry, follow many influential leaders. Find those who are very successful in what they do. For example, Jeremiah Owyang (@jowyang) who is huge in the collaborative economy, would be a great person to start with. Another helpful name would be Brian Solis (@briansolis), who is a well known digital marketing analyst with an expertise in social media and the sharing economy. He is no stranger to the sharing economy and also recently published a book, X: The Experience When Business Meets Design. Their presence and knowledge in that space would do wonders for you. Learning and following their work would be a great tool to improve on your own skills. While they might not be in your industry, there are many others out there as well.
Don’t be a ghost
It’s simple, interact with your followers. Many twitter users have automated DM’s, tweets, and other tools to help keep their pages running. While this is very helpful to keep organized, don’t rely too heavily on it. Personalize your tweets and interactions with others to create a relationship. Twitter is so diverse, that you never know when you will need to reach out for help with your marketplace.While there are many ways to run your twitter account, establishing these 3 ground rules will set you off on the right track. Gaining tens of thousands of followers will definitely not happen overnight, but sticking to the principles is a key to success.