It’s 2017 marketing is only going to become more digital. Leads and clients want more enriching ways to take in information and here are three ways to get a higher ROI:
- Start a blog
If you haven’t noticed already, companies in just about every field have adopted content marketing. Bringing their customers information they can find useful. This builds brand loyalty and can teach your clients something new. Just like the article you’re reading right now. The goal is to aide you in your endeavors! Create a simple blog using Wordpress or another hosting site. To read about more blogging tips click here.
Aside from the life updates from your high school friends your Facebook timeline is probably also filled with videos from funny to tutorials to heartwarming. This form on content gives the viewer the sensation of sight and sound making the experience easily digested and more likely to be shared. The use of videos will only grow in 2017. Grab a couple friends and pick up a camera! It can be as simple as recording a conversation on a relevant event in your field.
- Have a guest on your blog
Allowing a guest to write a piece for your blog does a couple things for your company: get exposed to another group of potential clients and adds another perspective and voice to your blog. Although some fields fall under the same umbrella (fashion, tech, food), every company is different and has come up with their own tips and tricks. To have a guest talk about their experiences and see their insights can be eye opening for you and your readers.
It’s a New Year! Give one of these a go and see how it works for you. You may find that your target audience responds greatly to something that hadn’t crossed your mind.
Hope you all have a great year.