How can I get more leads for my sales team? I know many bosses who are very quota driven and your jobs depend on it. How are companies able to strictly rely on inbound marketing to bring in leads? In a recent Forbes article written by Joe Escobedo 3 inbound marketing strategies are revealed to help increase leads. Let’s dig in and see how you can improve your leads!
Which Social Media Platform works best?
Let’s be honest, we live in the age of social media. We have our parents and even grandparents using it. Millions of people are using forms such as Facebook, Instagram, Linkedin, and Twitter. So which social media platform works best? The answer is to test it. There is no clear cut formula for success without testing your audience.
Before creating social media accounts, take a look at your competitors. Which platform are they more active on and where is most of their traffic coming from? Take the time to do some research as it can save you time in the long run. Once you have established which social media accounts to focus on, give it some time to test. Your profile will not instantly become a hit overnight so be patient. Add social media to your marketing strategy.
Do you have a Call-to-action on your blog?
Getting new viewers and readers to your blog will come through your marketing efforts but how can I keep them coming for more? Creating a call-to-action at the end such as a blog subscription form asking for an email address. This will not only add them to your mailing list but creates a longer lasting relationship. Most people just come across an article, then just exit to the next page. If you are able to capture an email address or further information then they are added to your sales funnel.
Don’t ask too many questions. If users have to spend more than 1-2 minutes to fill our your form, then are most likely not going to do it. Keep it simple by asking for an email address. If you are offering an ebook or whitepaper than it will be more appropriate to ask for a name, company, and job role. This will help your sales team with classifying the incoming leads.
Is your content tailored?
As you are building SEO and credibility for your marketplace, revisit your marketing strategy. Have you created buyer personas to help create content? Knowing your target market is everything for content creation. You must ask yourself, is your content tailored? I am not saying to only target one segment but if you do want to focus on more than one segment, be sure to cater to them all. Content creation must be personalized to each segment whether that is through blogs, emails, or advertising.
As you are tailoring your content, don’t forget to be personal as well. Be consistent with your voice and resonate it throughout your marketplace.
If you are the type of person who likes results instantly, then inbound marketing is not for you. Becoming thought leaders and establishing credibility takes time. My biggest piece of advice is to stay consistent. Be on top of your marketing every day and the results will follow.
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